by PROOF
January 25, 2021
Introducing Proof’s Classic Cocktail syrups, three totally new flavors that do for hundreds of great, time-tested cocktails what our O.G. syrups d...
by PROOF
January 20, 2021
Proof’s New Rewards Program Offers Cheaper Shipping, Chonky Savings
You Asked for It, You Got It!
Remember that survey we did back in late 2020? Th...
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December 21, 2020
Out-of-the-Way Holiday Classics
by Carter Davis
At the risk of sounding like a certain curmudgeon who lives in a mountainside cave and tries to ste...
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December 17, 2020
The right cocktail cherry is the one you like. Here are some tips for finding it.
The premise of this article was going to be “We spent $200 on c...
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December 9, 2020
Five and a half reasons why Proof is the must-have gift of 2020:
1. It delivers lots of bang for your gift-giving buck.
Every bottle of Proof deli...
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November 24, 2020
It’s always a blast having talented, creative friends, and we’re lucky to count the bartenders at the Atomic Lounge in Birmingham, Alabama, among ...
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November 23, 2020
And the Winner Is …
Congratulations to Lynn J., whose Cowtown Gin and Tonic won our Fall 2020 recipe contest. Nice mixing, barkeep!
Lynn’s fond o...
by PROOF
November 11, 2020
Hosting this year’s Thanksgiving? Planning Friendsgiving? Do yourself a favor and include Proof in the mix! By batch-mixing cocktails with Proof — ...
by PROOF
October 14, 2020
Almost anything made of actual sugar works as a substitute for simple syrup, and almost anything is better anyway
If you run a search for “subst...
by PROOF
October 13, 2020
I come from a long line of whiskey drinkers. Tall glasses of bourbon and water figure prominently in childhood memories of my great-grandparents. Their kids grew up to be Beam drinkers, and while my granddaddy usually took his neat, he did endorse the Old Fashioned. “It’s a good drink,” he said. “Doesn’t dress up the bourbon too much.”
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And the Winner Is … Congratulations to Lynn J., whose Cowtown Gin and Tonic won our Fall 2020 recipe contest. Nice mixing, barkeep! Lynn’s fond o...
Hosting this year’s Thanksgiving? Planning Friendsgiving? Do yourself a favor and include Proof in the mix! By batch-mixing cocktails with Proof — ...
Almost anything made of actual sugar works as a substitute for simple syrup, and almost anything is better anyway If you run a search for “subst...
I come from a long line of whiskey drinkers. Tall glasses of bourbon and water figure prominently in childhood memories of my great-grandparents. Their kids grew up to be Beam drinkers, and while my granddaddy usually took his neat, he did endorse the Old Fashioned. “It’s a good drink,” he said. “Doesn’t dress up the bourbon too much.”
